Monday, February 16, 2015

Improve Your Outcomes: Client Engagement via SMS

Text messaging is the most tried and true technology when it comes to client engagement.  First of all, clients don't need a smart phone or a computer to get a text.  Research has shown that text messaging has a stronger impact on behavior change than any other technology.  This is why more and more healthcare providers are leveraging the simplicity and convenience of text messaging to improve treatment adherence.  Medical providers including Kaiser have already implemented engagement strategies as a way of improving patient outcomes.  As payers move from a volume-based payment model to a value-based payment model, text messaging will help providers maximize treatment efficacy.

Interactive SMS for Behavioral Health

Ironically, behavioral health is years behind the medical field when it comes to client engagement via mobile technology.  A host of evidence-based treatments such as Cognitive Behavioral Therapy (CBT) emphasize client engagement between sessions.  It should come as no surprise that clients get better faster when they change their behavior between sessions.  Utila's client engagement platform leverages email and interactive SMS in addition to a client portal.   Contact us to learn more about how Utila can engage your clients and demonstrate superior treatment outcomes.


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