Tuesday, April 14, 2015

Putting Health in Patients' Hands

We are gearing up to release our newest set of patient engagement features, designed to put patients in the drivers seat during the treatment process.  With Utila's improved interactive text messaging features, providers can not only deliver individualized messages on specific days and times, but patients can interact with the messages and even chat with their providers.  Here's what it looks like from the patient's perspective.

As other healthcare organizations like Kaiser have already concluded, we believe that text messaging is one of the easiest and most convenient ways of engaging patients.  The effort required to respond to a text message is minimal.  The total time it takes from message delivery to response is on average 15-20 seconds.  This contrasts with a patient-facing portal that requires considerably more effort to log in.

We have also found that text messaging can be a relatively discreet method of engagement.  Patients can choose to respond in the moment, or wait until they are in a situation where they feel comfortable to do so.  Furthermore, engagement via text messages actually motivates patients to log into the patient-facing portal where patients can see data over time.

Putting patients in charge of monitoring themselves is empowering and can serve as motivation to improve the measures that they are tracking.  As an example, I tracked my stress for a month using our interactive SMS feature.

The provider and patient portals display trends at a glance so that providers and patients can gain insights from patient-generated data.

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